Table of Contents

Module One: Getting Started.

Module Two: What is Marketing?.

Module Three: Common Marketing Types (I).

Module Four: Common Marketing Types (II).

Module Five: The Marketing Mix.

Module Six: Communicating the Right Way.

Module Seven: Customer Communications.

Module Eight: Marketing Goals.

Module Nine: The Marketing Funnel

Module Ten: Marketing Mistakes (I).

Module Eleven: Marketing Mistakes (II).

Module Twelve: Wrapping Up.

IAPPD CME Training materials includes

  • Instructor Guide
  • Training Manual
  • Power Point Slides
  • Icebreakers
  • Activities and Exercise Files
  • Quick Reference Sheets

 All files are in Microsoft Office format and can be easily customized.